Brand Story: From Craft to Global Sparkle
Founded in 2015 in Guangzhou, Yanluo Jewelry began as a passionate factory brand dedicated to exporting high-quality metal jewelry worldwide. With the sub-brand Rowling.B symbolizing refinement and elegance, we took our first steps into the global market armed with craftsmanship, perseverance, and a belief in timeless design.
In our early years (2015-2018), we focused on perfecting stainless steel jewelry — combining fashion-forward aesthetics with unbeatable durability. These pieces quickly gained traction across the US and Europe, laying the foundation for trusted global partnerships.
From 2019 onward, our growth accelerated. By participating in global trade fairs and expanding digital wholesale channels, our product lines grew to include silver, alloy, and copper jewelry. Even in the challenging 2020-2022 pandemic era, our flexible strategies, stable quality, and loyal clients allowed us to thrive.
Now in 2025, Yanluo Jewelry celebrates a decade of innovation and trust. With 5,000+ SKUs, a 2,500m² factory, weekly product launches, and rapid delivery, we remain committed to helping fashion retailers, online brands, and boutiques source the jewelry their customers love.